You know the brochure is a powerful marketing tool. You also know that most people see them as just another piece of paper to be tossed in the recycling bin, so they don’t give it much thought when creating one. That means you need to not only create an engaging and informative brochure, but also find ways to make sure it gets noticed and read by your target audience. Here are some ideas for making your brochure stand out from the rest:
1) Print on quality material.
Not only will this improve the look and feel of your brochure, but it also ensures that it stays in good shape for longer. In fact, if you want your brochure design to have a long-lasting impression, then the first thing that needs to stand out is its material.
2) Add color to your cover page.
To make sure your audience doesn’t skim over it as soon as timidity sets in, add something unexpected — like a splash of bright color. That makes it easy for your audience to pick you out from the crowd of other boring brochures they have received recently.
3) Include plenty of white space.
It’s tempting to cram as much information into every page, but don’t do that! Not only will you lose readers, but you may even frighten them away in the process. White space is important in brochures because it helps to focus the audience’s attention on what you want them to see and read.
4) Include a pull-out section.
This will help get your audience’s attention from the moment they pick up your brochure. If you really want them to remember it, make sure this pull-out section is something you can’t get anywhere else — like a special coupon or discount.
5) Highlight your logo.
Use a different color and style than the rest of your content when highlighting your logo. It will draw attention to it from the moment they start trying to find out what company the brochure is advertising.
6) Make your headlines pop!
Following up on the third tip, make sure that your headline really stands out. A good way to do this is by making it oversized or in a special color. However, don’t overdo it. You need to leave some space for the rest of your content to shine too. To give you an idea, here are some brochure examples from Venngage.
7) Make it easy for them to find what they are looking for.
Some people will pick up your brochure because they have an interest in what you are offering. Others may just be picking it up because their boss or someone else passed it around the office — make sure there is something on every page that will appeal to everyone.
8) Have a great (free!) offer for readers.
Remember: you want them to keep your brochure after they’re finished reading, so make it worth their while. That could be an upcoming sales event, a special promotion or something else that interests them. Anything you offer them will help make your brochure stand out from the crowd.
9) Have a QR Code.
But don’t put it on your cover page or anywhere else that can easily be missed. Put it somewhere obvious, like the bottom right corner of every page. That way, you can be sure everyone will see it and use it later. If you want to be even more effective, make sure the information on your QR Code leads directly to more information about what you’re offering.
10) Make it easy for them to find you on social media or through your site.
If you want more people to read and remember your brochure, then they need a way to connect with you later — be sure to include info about where they can find you on social media or through your website.
11) Add testimonials.
If your brochure is long enough, you can add a few of these to the bottom of each page and they will immediately get people’s attention. They help show that you don’t just say: “We are great!” but rather: “Here is what our past customers think about us!”
12) Make it easy to keep track of your previous projects.
It is always a good idea to include an ‘About Us’ segment, but make sure it also includes some keywords like: past projects, affiliations and (if you can) how long the company has been in business. That will help readers find you if they want to learn more about what you do.
BONUS TIP: Use Venngage
Venngage is an online brochure maker that can help you make creative and engaging brochures in just minutes. You can either start from scratch and use a blank canvas or choose from their wide range of various brochure templates. All you have to do is to create your free Venngage account, browse the template page, and edit.
It doesn’t matter which of these ideas you choose to incorporate into your next brochure — as long as you do. Having a quality piece printed up is just half of the battle. You have to find ways to get it noticed and appeal to your target audience. By following these tips and checking out Venngage, you’ll be well on your way to creating a brochure that generates results!