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Does your B2B Website need an SSL Certificate?

Does your B2B Website need an SSL Certificate 2020

Yes. Your B2B website needs an SSL certificate. Just the same way your house needs a door with a lock or your car needs a lock. Like the unsaid rule of the world today, all that is of great value should be adequately appropriately secured. 

A B2B website is of great essence to the success of your business. A B2B website is a lucrative target for hackers who can do anything to cause all sorts of harm to the website. 

They will leave your website in a devastating situation. Your duty to ensure that the website is safe and secure from hackers’ hands. One perfect tool that has proved to be effective in the security of the B2B website’s security website is the SSL certificate. 

SSL certificates will even do a lot more for your website, apart from just offering the required security level. This article explains the reason as to why your B2B needs an SSL certificate.

  • SSL certificate Offers top-notch Security to Data

Your B2B website might store a lot of your data, including vital customer information, your credit card, and debit card information and those of your customers, personal details of your customers, among others. All these data needs to be guarded at all costs. As a rule of thumb, if you collect the data, be ready to protect it. The only tool that can help you save the data is the SSL certificate. 

Business around the globe has have become easy targets for hackers, and this is why it is paramount that you ensure the security of your B2B website’s data. Many SSL certificate options are available on the market today. You can buy a cheap SSL certificate, and you will be sure that it will provide the level of encryption required for your website.

What an SSL certificate does is simple. To encode all the data so that the intended user can only decipher it. A hacker can hence not intercept the information or alter its original meaning.

  • You will need an SSL certificate for SEO purposes

If you want your B2B website pages to rank higher on search engine results pages, then it is about time you started thinking about installing an SSL certificate. We live in a world of competition where everything needs to need just to be done right to achieve the intended objective. Having an SSL certificate on your website will ensure that you achieve your SEO objective.

In 2014, Google made an announcement that proved the importance of SSL certificates. In the announcement, Google made it clear that those websites with an SSL certificate will rank higher than those without an SSL in the search engine results pages. 

That has been the case ever since. The HTTPS feature for a website can also be used as a tiebreaker in a situation where two or more websites have equaled in all other determinant factors of page ranking.

Many benefits come with being on top of your competitors in the search engine results pages. You will receive more inbound traffic and increase your conversion rate. This increases the revenue that is generated to your business. To achieve this, there is one thing that you should do, install an SSL certificate.

  • It would help if you had an SSL to increase you page load speeds

Loading speeds are the time it takes for a web page to load on a browser or a mobile device completely load on a browser or a mobile device. Loading speeds can determine whether your B2B succeeds or fails. An average internet user is impatient and will turn off those pages that take too long to load. The speed of your Website can, therefore, make or break the entire business. 

Google has devoted fully to show the importance of loading speeds. Those websites that will load faster will rank higher than those websites that are slow. A recent study conducted by Google indicates that it takes an average of 1 to 3 seconds to increase by 32% for the bounce rate. The bounce rate will increase as the loading speeds decrease.

One of the things that you will go to require is an SSL certificate to increase your loading speeds. Adding an SSL certificate to a website gives your Website the HTTPS feature. Previous studies now show that HTTPS web pages will load faster than HTTP pages. They also increase the user experience. Let your B2B Website join the league of those websites that load more quickly faster. All you need to do is to install an SSL certificate.

  • Your B2B Website need to comply with GDPR Guidelines

The General Data Protection Regulation came into existence in 2018. The regulation guidelines came into existence to address the many data security issues rising during data transfers. 

The GDPR requires all B2B players to take measures to protect user data. Having an SSL certificate is a proper measure in ensuring that your business complies with the guidelines that are stipulated by the General Data Protection Regulation.

The risks associated with non-compliance with the GDPR guidelines are not something you want to hear. You might face substantial, heavy penalties, or your reputation might be heavily tarnished because of negative press. I am sure you do not want this to happen.

  • You need an SSL Certificate to earn the trust of your clients

Internet users have become clever and mindful of their security. They want to ensure that their browsing is safe, and nothing can compromise their security. They will also want to ensure that the Website they are dealing with is legitimate and not just a fake one trying to mimic the legitimate one. 

To ensure that they are safe, users will check the URLs of the web pages that they are visiting. If it is ana HTTP website, then they will most likely exit immediately. If, on the other hand, the URL starts with HTTPS, then they will go ahead to stay on the Website. 

Google’s Transparency Report shows that 90.2% of browsing time on google chrome is spent on the HTTPS website. It is the SSL certificate that gives websites the HTTPS feature. I am sure you want to establish trust with your customers and look legit; this is why you will require an SSL certificate.

Conclusion

An SSL certificate is of great considerable significance to the success of your business. Today’s internet is full of scammers, and you have to do all that is necessary to ensure that your Website is safe. Installing an SSL certificate could be one of the key tools that could be used to prevent scammers from accessing your Website. 

Apart from just giving the required level of security and data encryption level to your Website, the SSL certificate also plays other important roles in your B2B Website. Please do not sit back and wait, install an SSL certificate, and see your B2B website benefits.

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